AUTODESK PLM 360 SALES ENABLEMENT
FROM ENGAGEMENT TO SALES SUPPORT
OBJECTIVE
Create engagement around new Autodesk offering to generate qualified leads
SOLUTION
Define what specific and measurable social engagement looks like with target audience
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Develop comprehensive social strategy and rallying cry and extend across relevant channels
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Deliver content and contests that require sharable participation to foster engagement
IMPACT
Engaged more than 600K people in year one that are the genesis of qualified leads