CISCO ENTERPRISE CLASS SERVICES
INSIDE-OUT BRANDING: SHAPING THE FUTURE THROUGH CROWD-SOURCING
OBJECTIVE
Develop intellectual property for advanced service offerings and solutions
...
Engage employees to create alignment on key corporate opportunity
SOLUTION
Employ crowd-sourcing to leverage employee intelligence and maximize cultural engagement
...
Use mobile channel to break through internal noise
...
Employees engaged through graphic episodes (physical comic books) on-line PDF version and on mobile devices
IMPACT
40% click through across all digital touch-points
...
Days of mindshare across the company
...
The highest rated event in the history of the CA Summit