The CISCO CMM Story

The CISCO CMM Story


Engagement Through Storytelling

OBJECTIVE

Educate employees on the genesis and evolution of Cisco’s operating model

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Create compelling story that can be shared with customers

SOLUTION

Interview key stakeholders to learn about stories and facts regarding company operating model

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Craft compelling video that combines “Story of Stuff” animation to convey complex info with on-screen thought leader to humanize the experience

IMPACT

Over 75% of company sees video at internal meeting

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On-line video used to share with customers at Executive Briefing Center