The CISCO CMM Story
Engagement Through Storytelling
OBJECTIVE
Educate employees on the genesis and evolution of Cisco’s operating model
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Create compelling story that can be shared with customers
SOLUTION
Interview key stakeholders to learn about stories and facts regarding company operating model
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Craft compelling video that combines “Story of Stuff” animation to convey complex info with on-screen thought leader to humanize the experience
IMPACT
Over 75% of company sees video at internal meeting
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On-line video used to share with customers at Executive Briefing Center