Citrix Campaign Intelligence
Campaign Roi
OBJECTIVE
Accelerate the analysis of global marketing and demand gen campaigns
SOLUTION
Develop digital dashboard to replace current paper, off-line process
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Allow drill-down into lead responses based on criteria such as location, campaign asset, role, etc.
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Make the design presentation-ready – so a screen snapshot could be used to present campaign results without having to create a hand-made PowerPoint report
IMPACT
A solution that provides intelligence about “what works” as an input to more effective campaign planning