DIAGEO DWS ACADEMY
BRAND-DRIVEN SALES TRAINING
OBJECTIVE
Design learning environment that delivers “One Diageo” experience to employees and partners
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Produce content that improves brand and sales skills knowledge and retention
SOLUTION
Build a knowledge hub that delivers clear consistent brand stories to multiple customers at multiple touch points, including distributors, trade partners, Diageo employees, restaurant and bar owners, wait staff and end customers
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Delivery a portal that brings brand appeal to life while teaching core-selling techniques
IMPACT
More than 10,000 users and over 200K+ modules completed to date
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80%+ find the training very to extremely helpful in doing their job
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95%+ utilize the downloadable assets in their daily work