EMC VIPR Launch
Content Marketing To Qualified Leads
OBJECTIVE
Launch new product on-line and establish thought leadership position for Advanced Software Division President regarding the future of storage
SOLUTION
Develop suite of video content for ViPR Immersion Center in consumable bites for different audiences
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Create Future of Storage web book to create engagement around industry-changing solution
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Design infographics and video teasers to drive audience through social channels to on-line launch event
IMPACT
A fully measurable and trackable on-line launch generating qualified leads