EMC FUTURE OF STORAGE
THOUGHT LEADERSHIP MARKETING
OBJECTIVE
Frame the conversation around the software defined data center and storage virtualization on EMC’s terms
SOLUTION
Harness the visionary thinking of ASD President and translate into a digestible story consumable in “snackable” bites
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Mix in data visualization and 3-D fly-throughs to make the concepts and solutions more tangible
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Publish in on-line web book format to create engagement around industry-changing solution
IMPACT
A fully measurable and trackable on-line experience generating awareness and doubling as sales enablement tool for field presentations