VMware WWKO
Sustained Sales Enablement
OBJECTIVE
Develop compelling message and internal campaign for field communications that aligns and motivates the team
...
Launch at annual World Wide Kick-off and create sustained focus throughout the year
SOLUTION
Defined simple, memorable “4 beat” messaging strategy and integrated across multiple touch-points: launch presentation and event signage at live event, internal sales portal, email/newsletters, banners on company intranet and vide
IMPACT
A clearly defined communication platform that delivers clear, consistent strategic communications for enhanced performance support