Create an engaging way to educate the IT audience about desktop virtualization benefits and point them to Citrix as a solution provider
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Segment by industry to create more personalized conversations

Employ gamification to engage IT audience with Virtual Desktop Challenge
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Use data from game challenge to design agenda for roadshow
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Create skin-to-skin connection at Power of Virtualization events

Virtual Desktop Challenge delivers 10% response rate across all touch-points
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Nearly 3,000 attendees across 8 city road show
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28,000 qualified leads across 30 campaigns