EMC Announcement Webcast | Live and Virtual Event Marketing
Objective
Design and produce live and webcast event to release EMC’s new management solutions
Solution
Develop “Mind the Gap” brand and messaging platform to work locally and play globally
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Content development for keynote presentation and panel of experts
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Capture and optimize live experience for next day video webcast
Impact
Established integrated story and platform for the year
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Live event and webcast viewed by over 1,500