Dell EMC Core Technologies Division | Social Media Strategy & Execution
Objective
Raise brand awareness and engagement
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Gain high-quality, targeted followers
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Strategically manage the ad buy
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Drive URL clicks to website, blog posts, data sheets, videos and one pagers
Solution
Build and execute 34 strategic campaigns
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Create innovative, engaging content with cinemagraphs, animated GIFs, charts/graphs, and video clips
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Conduct extensive testing and revise creative/buy accordingly
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Competitive audits to stay on top of news and trends
Impact
Overall YoY click-through rate increased 1,167%
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Storage-themed content # of impressions +364% YoY
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Click-through rate for protection-themed content +2,165% YoY